RESULTS

After broadcasting our questionnaire onto the social networking site Facebook, we recieved a vast amount of replies from our chosen target audience; 18-25.

We discovered - as presumed- that this age range would prefer a modern take on the classic film noir, resulting a neo-noir. We noe need to develop ideas and ways in which we can break the conventions to make something creative, complex and grabbing for our young viewers, which we had already discussed in our concept board.

   We then asked the question of what genre appeals to them, the most poular being romance followed by action. This confirms our dramatic plot based on the yearning love two people have for eachother will hook our viewers. (The OTS only revealing hints about the events and issues torise in the whole film. We thought it was important to have an idea of the storyline for the whole film in order to produce the best OTS)

   We also discovered which institution we would disperse our film through, which is going to one found online. We plan to make the film available for free, knowing the struggle for young adults, students ect. possessing a disposable income in which they can afford to visit the cinema - possibly seen as a luxury. As our results show, our audience only visits the cinema once or twice every few months. We therefore plan to recieve an income/profit through advertising. Furthermore we realised if we were to release this as a film featured in cinemas and continue to produce it on DVD, the majority of the people we questioned were unlikely to even purchase it, making it seem somewhat pointless and ineffective.

   When asking which institution and method in which they would like to access this film we got mixed results between sent through a social networking site and a video sharing site. Our last question was whether our audience would enjoy slightly modernise music or prefer to stay classic and traditional. As forecasted, our target market being younger opted for the more contemporary music. 

This was our final piece of market research and we're now using this as our framework to produce a brilliant film noir OTS, perfectly suited for our particular audience. 

   

Class Division - Our Target Audience

Me and my group were working our way through a series of ten research tasks, some we would do together and some we were individually responsible for, I personally had task two which was to answer the following questions;

Do audiences for most media texts come from 'all walks of life'?  
I believe this is not the case, and different kinds of programmes-different genres, definitely appeal to different characters/audience. Firstly I believe that your social background and the way you were brought up has a massive impact on what media texts would interest you. At the risk of being stereotypically, I think a more wealthy, middle class families are most likely to send their children to private schools where they allegedly receive a better education. As a result they perhaps develop to be more intelligent. In comparison to poorer, working class families who may bring their children up culturally deprived, meaning their educational achievement is less. It is said working class parents are less interested and enthusiastic towards their child's educational achievement, as a result they could grow up less aware and interested in the world around them, and trapped in an artificial one.
This leads me to argue that the middle class are more likely to be interested in quality newspapers such as the guardian and tune into the news more often - awareness of current affairs. On the other hand, the working class may read newspapers simply for celebrity gossip eg. The Sun, and their main priority on the television are soaps or reality t.v, X-factor ect.
This is obviously a stereotypical judgement, however I think it explains how Blumer's ideas about mass audiences; audiences of all distinguishable social strata interested in the same media texts, may be incorrect.
However there is a reasonable argument as to why mass audiences may exist. When photography, film, radio and television were all invented, it allowed works of art and pieces of entertainment to be transmitted in the same form to an enormous number of people - people who may not have previously been restricted from such pleasures due to not being able to fit in an art gallery or afford to go to the theatre.
How much of your media experience is when you're alone & how much when you're with others?

Ways you share your experience of media with others even if they aren't around you. 
You can experience media in many different forms, the number is so large that it's guaranteed every individual experiences the various forms on numerous occasions every single day. In the present day we as a society use a personal form of media in order to connect with its other members, this being Facebook. It allows us to presents our lives to the rest of the world, communicating with anyone and everyone - this is seen as a negative, and is a issue raised regularly, even by the news. Are we over exposing ourselves and our personal details to potentially dangerous human beings? The fact most people tend to sit on their Facebook alone doesn't necessarily mean its something you experience alone, after all it is a social networking site.
Similarly, watching a film or going to the cinema brings a group of people closer together, however physically. It is providing a mean of entertainment through media as well as creating a sociable atmosphere. I would say I mostly use forms of media and devices alone, however it's main reason is in order to stay connected with the people around me; internet, mobile. The only form in which is entirely personal and experience alone is listening to an ipod ect. this is even a time when people reflect upon themselves. Although once again, music can create an electric atmosphere for a group of friends and family.

This applies to our own OTS because our aim was to have a wide target audience; of both working class and middle. We concentrated on our character selection in order to attract these two classes, resulting in our femme fatale being middle class and our anti hero being working. We represented these classes through their accents and language, as well as personal style. Conventionally noir films are targetted at males due to the violence and crime, along with the patriarchal structure; men seem to obtain more power and can be extremely sexist towards females. We plan to break this convention by making it appeal to both genders. We believe our storyline is what will attract females as we predict they will relate to her - both working and middle class. Our femme fatale is trapped in a sexy, promiscuous stereotype which she's unable to escape - we attempt to show this at the beginning of our OTS by having her in a vacant stare and in her own world - detached from anything her also middle class friend is trying to inform her of. Her attitude towards our anti-hero represents her class (she's quite standoffish) as well as her being well dressed and spoken. This in a way can make the middle class connect with her, as they're familiar with this sort of character. On the other hand our anti-hero is a lower class male who lusts for the femme fatale. His status is shown through his casual, rugged clothing and the cheeky, common manner he talks in. He appears quite confident as though he's trying to impress her, but we can clearly see he's had a long, hard manual day at work which reminds us of his class. We hope he makes a good impression to the audience and seems a affable guy in which the working class can relate to. 

GOOGLE FORMS

This is evidence of us completeing our questionnaire on google forms. I had never used it before but thought it would be a very efficient, succesful way of publishing it onto facebook through the means of a simple link.

There is a number of different question types to chose from, allowing you to make the correct questionnaire to suit your personal needs, such as;

multiple choice

check box

text

scale

grid

It also saves us some valuable time as we will not have to put our results into a spreadsheet and graphs ourselves, it fortunately does all this for you.

This is the final image of what our questionnaire will look like to the people viewing it on facebook.

Its very simplistic and easy to view and take in the information, allowing the audience focus to be only on the questionnaire. 

FACEBOOK QUESTIONNAIRE

https://spreadsheets.google.com/viewform?formkey=dDNNY3ZJUlpJa3JvUndERGJwRzJ2SEE6MQ

Here you will find the link to the questionnaire we constructed on google forms.
We've shared a link on the social networking site facebook, as we discovered from our previous questionnaire - this was their (18-25) favoured way for it to be presented to them. We presumed it was for ease. 
With our collected results and like our previous questionnaire, we'll put it into a graph, so you can clearly see the results.
From this questionnaire, our main aim was to discover how our audience would like to view a noir film and if they would prefer a more modern film - neo- noir, more contemporary music ect.

INITIAL TARGET AUDIENCE RESULTS

These are the results from our questionnaires we randomly handed out to the public in the city centre formatted into a frequency table. This was only our first step in presenting the figures, we continued to create pie charts to make it much clearer visually to see our results.

It is now far more obvious to see the majority who received this questionnaire: 18 to 25. This therefore means we were successful in handing the most out to our already suspected suitable audience, we had a feeling this age group were more likely to be around the city centre (students live and work there). Just over half of all 70 contributors were in our conceived age range.

We became more specific here, just targeting our questions at our sample of 18 to 15 year olds, it's where we planned to discover how and where our audience would be willing to take part in market research. We decided it would be beneficial to make an effort to understand our audience and become aware what's most suitable for them. The results from our females show that around 4/5 of 18 to 25 would prefer to answer a questionnaire through the social network website, Facebook. This was suspected as its something people of that age check regularly, and would not be a inconvenience to them. 

Unsurprisingly we discovered the same from our group of males, they favoured social networking sites (Facebook) 
For this reason we will follow to conduct a questionnaire that we'll dispense to our audience through the means of Facebook - the most popular social network. This is the last step into discovering just what our OTS needs to deliver entertainment and satisfy our audience. 

TARGET AUDIENCE

As a group we literally sat down and thought about what audience our Film noir OTS would appeal to.
We initially thought the age range of 18-25 would most likely be best suited, this was partly due to the age of our actors being similar, and how crime and romance is featured throughout. I believe this would appeal to them as from current knowledge this particular style would not interest a young teen audience, nor would it appeal to an older, middle age one - this is mainly because of how our film is more neo-noir and we're breaking a number of conventions.
To ensure we are correct we're going to carry out further research such as questionnaires and interviews.
You will find on Ellens Blog that she has gone into more depth on the classifaction of our OTS, in which we deicded was going to be a 15 - although our target audience may start at the age of 18, the certificate is not this as our film is not particularly graphic or containing inappropriate language. 
http://www.bbfc.co.uk/ This website was extremely useful, and it allowed us to realise what should and should not go into our OTS considering the certificate. As you can see this is included in my important links.
We've produced a questionnaire which we will hand out to about 100 random people in Norwich city center - we thought this was realistic as we all know the city gets so busy. The aim of this questionnaire was to discover which format our 18-25 target audience would like the questionnaire to be delivered in.
The questionnaire is available on Meslissa's blog - you can find this under my group tab.
You will find that the most popular format was indeed facebook! This suggests ease and quickness for them which is understandable.

OUR PLOT ANIMATIC

We completed this to visually display all our developed ideas. It can

act as a guidance when we actually come to our filming! We all drew a

number of different shots which are included in our OTS, and attempted

to show costume, characteristics and angels. It vaguely allows us to envision

possible shots for the final piece, and what is going to work and what isn't. 

Beneficial piece of research.