INITIAL TARGET AUDIENCE RESULTS

These are the results from our questionnaires we randomly handed out to the public in the city centre formatted into a frequency table. This was only our first step in presenting the figures, we continued to create pie charts to make it much clearer visually to see our results.

It is now far more obvious to see the majority who received this questionnaire: 18 to 25. This therefore means we were successful in handing the most out to our already suspected suitable audience, we had a feeling this age group were more likely to be around the city centre (students live and work there). Just over half of all 70 contributors were in our conceived age range.

We became more specific here, just targeting our questions at our sample of 18 to 15 year olds, it's where we planned to discover how and where our audience would be willing to take part in market research. We decided it would be beneficial to make an effort to understand our audience and become aware what's most suitable for them. The results from our females show that around 4/5 of 18 to 25 would prefer to answer a questionnaire through the social network website, Facebook. This was suspected as its something people of that age check regularly, and would not be a inconvenience to them. 

Unsurprisingly we discovered the same from our group of males, they favoured social networking sites (Facebook) 
For this reason we will follow to conduct a questionnaire that we'll dispense to our audience through the means of Facebook - the most popular social network. This is the last step into discovering just what our OTS needs to deliver entertainment and satisfy our audience.