Tuesday 14 December 2010

TARGET AUDIENCE

As a group we literally sat down and thought about what audience our Film noir OTS would appeal to.
We initially thought the age range of 18-25 would most likely be best suited, this was partly due to the age of our actors being similar, and how crime and romance is featured throughout. I believe this would appeal to them as from current knowledge this particular style would not interest a young teen audience, nor would it appeal to an older, middle age one - this is mainly because of how our film is more neo-noir and we're breaking a number of conventions.
To ensure we are correct we're going to carry out further research such as questionnaires and interviews.
You will find on Ellens Blog that she has gone into more depth on the classifaction of our OTS, in which we deicded was going to be a 15 - although our target audience may start at the age of 18, the certificate is not this as our film is not particularly graphic or containing inappropriate language. 
http://www.bbfc.co.uk/ This website was extremely useful, and it allowed us to realise what should and should not go into our OTS considering the certificate. As you can see this is included in my important links.
We've produced a questionnaire which we will hand out to about 100 random people in Norwich city center - we thought this was realistic as we all know the city gets so busy. The aim of this questionnaire was to discover which format our 18-25 target audience would like the questionnaire to be delivered in.
The questionnaire is available on Meslissa's blog - you can find this under my group tab.
You will find that the most popular format was indeed facebook! This suggests ease and quickness for them which is understandable.

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