Sunday 9 January 2011

Class Division - Our Target Audience

Me and my group were working our way through a series of ten research tasks, some we would do together and some we were individually responsible for, I personally had task two which was to answer the following questions;
Do audiences for most media texts come from 'all walks of life'?  
I believe this is not the case, and different kinds of programmes-different genres, definitely appeal to different characters/audience. Firstly I believe that your social background and the way you were brought up has a massive impact on what media texts would interest you. At the risk of being stereotypically, I think a more wealthy, middle class families are most likely to send their children to private schools where they allegedly receive a better education. As a result they perhaps develop to be more intelligent. In comparison to poorer, working class families who may bring their children up culturally deprived, meaning their educational achievement is less. It is said working class parents are less interested and enthusiastic towards their child's educational achievement, as a result they could grow up less aware and interested in the world around them, and trapped in an artificial one.
This leads me to argue that the middle class are more likely to be interested in quality newspapers such as the guardian and tune into the news more often - awareness of current affairs. On the other hand, the working class may read newspapers simply for celebrity gossip eg. The Sun, and their main priority on the television are soaps or reality t.v, X-factor ect.
This is obviously a stereotypical judgement, however I think it explains how Blumer's ideas about mass audiences; audiences of all distinguishable social strata interested in the same media texts, may be incorrect.
However there is a reasonable argument as to why mass audiences may exist. When photography, film, radio and television were all invented, it allowed works of art and pieces of entertainment to be transmitted in the same form to an enormous number of people - people who may not have previously been restricted from such pleasures due to not being able to fit in an art gallery or afford to go to the theatre.
How much of your media experience is when you're alone & how much when you're with others?
Ways you share your experience of media with others even if they aren't around you. 
You can experience media in many different forms, the number is so large that it's guaranteed every individual experiences the various forms on numerous occasions every single day. In the present day we as a society use a personal form of media in order to connect with its other members, this being Facebook. It allows us to presents our lives to the rest of the world, communicating with anyone and everyone - this is seen as a negative, and is a issue raised regularly, even by the news. Are we over exposing ourselves and our personal details to potentially dangerous human beings? The fact most people tend to sit on their Facebook alone doesn't necessarily mean its something you experience alone, after all it is a social networking site.
Similarly, watching a film or going to the cinema brings a group of people closer together, however physically. It is providing a mean of entertainment through media as well as creating a sociable atmosphere. I would say I mostly use forms of media and devices alone, however it's main reason is in order to stay connected with the people around me; internet, mobile. The only form in which is entirely personal and experience alone is listening to an ipod ect. this is even a time when people reflect upon themselves. Although once again, music can create an electric atmosphere for a group of friends and family.

This applies to our own OTS because our aim was to have a wide target audience; of both working class and middle. We concentrated on our character selection in order to attract these two classes, resulting in our femme fatale being middle class and our anti hero being working. We represented these classes through their accents and language, as well as personal style. Conventionally noir films are targetted at males due to the violence and crime, along with the patriarchal structure; men seem to obtain more power and can be extremely sexist towards females. We plan to break this convention by making it appeal to both genders. We believe our storyline is what will attract females as we predict they will relate to her - both working and middle class. Our femme fatale is trapped in a sexy, promiscuous stereotype which she's unable to escape - we attempt to show this at the beginning of our OTS by having her in a vacant stare and in her own world - detached from anything her also middle class friend is trying to inform her of. Her attitude towards our anti-hero represents her class (she's quite standoffish) as well as her being well dressed and spoken. This in a way can make the middle class connect with her, as they're familiar with this sort of character. On the other hand our anti-hero is a lower class male who lusts for the femme fatale. His status is shown through his casual, rugged clothing and the cheeky, common manner he talks in. He appears quite confident as though he's trying to impress her, but we can clearly see he's had a long, hard manual day at work which reminds us of his class. We hope he makes a good impression to the audience and seems a affable guy in which the working class can relate to. 

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